Social networks
At the cutting edge
In recent years social networks have become key channels for managing brand awareness, promotion, direct sales or as customer services channels. They have also proved highly useful to governments for gauging public opinion and promoting their services while also facilitating access to their agency websites.
We offer consultancy in Social Networks and Social Media Marketing based on an integrated approach and joint planning to study existing communication and online presence policies to align 2.0 strategies with the aims and interests of the organization in question and integrate them with offline actions.
We tackle this new type of business communication through consultancy prior to implementation of actions including: training for administrators and community managers; corporate procedure manuals; style guides; private social network development; proposals for channel management and positioning tools; improvements to existing channels; SEO, SEM and SMO and construction of mini-applications, both informative and with a dynamic social play component, around themes and activities of interest to our customers.
This approach includes the 4Social solution, which enables analysis of business content and its integration with social networks and the 4Widgets solution which enables services to be offered on third party networks through embedded web applets.
